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Social Selling: 5 Scenarios Prove Hope is Not a Strategy
In order to be a next generation salesperson, you need to master the techniques of Social Selling. I see a lot of salespeople who use hope as a strategy. They keep hoping that the good old days of 2007...
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10 Dynamite Ways to Generate Leads on Social Media
One of the most overlooked and underutilized practices on Social Media is leveraging its power to generate leads and sales. Many think Social Media is a platform to only create interest in yourself and...
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Why Content Marketing is Your Ticket to More Business
Creating a personalized, customer-focused environment reveals to buyers that your business is easy and friendly to work with. There is no better way to convey an outstanding customer experience than...
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The Kickass 3-Step Process Using Facebook to Generate Leads and Sales
The reason we market is to generate leads and sales. If that’s not true for you, then please stop reading this and go do something else productive. If you want to use Facebook to close more sales and...
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Social Selling: 21 Ways to Engage Your Network for Referrals and Leads
Everyone would like to sell more. Not everyone knows exactly how. The answer may be right at your finger tips. Social Selling increases your reach enabling you to sell more by leveraging the trusted...
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The Social Media Perfect Storm and How to Avoid It
If you don’t know what Social Media marketing success looks like and you hire or promote an employee to do your Social Media marketing, how will you know for sure if your Social Media strategy is right...
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How to Develop Trust With Consumers in an Untrustworthy World
Would you like to sell more? Consumers are starving for relationships they can understand with entities they can trust. It’s not easy to know how to develop trust with your customers and prospects,...
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Is Your Content Worth Sharing? Storytelling Techniques in Social Media
A good story gains its own life on social media. A great story gets shared…a lot. Is your content on social media worth sharing? Storytelling remains one of the key factors in attracting leads and...
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Why Your Facebook Marketing Sucks and How to Fix It
“I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.” — Ron Burgundy Think about every networking or social event you’ve ever been to and you may remember...
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7 Basic Steps to Optimize Your Business Online Reputation
Are you one of the many business owners or managers who find it difficult to manage online reputation? There are literally hundreds of places where your customers can go to share their opinions. While...
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Don’t Make This Huge Mistake with Your Facebook Ads Strategy
When you venture out into the world of Facebook advertising, are you focused on the right strategy? Even if you’re an ace at analyzing and you’re happy with your results, there’s a big, huge component...
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Social Media In-House or Outsourced? The Positives and Negatives
Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of “social media experts” showed up promising rainbows and unicorns...
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The 8 Essential Positions in a Winning Modern Marketing Team
Talent wins games but teamwork wins championships.” -Michael Jordan Modern marketing engages today’s hyper-connected, omni-channel consumers. Building a winning modern marketing team with the 8...
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20 Social Selling Techniques for More Leads and Referrals
Everyone would like to sell more, but not everybody knows precisely how. The answer may be right at your fingertips. Social Selling increases your reach enabling you to sell more by leveraging the...
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Practice Makes Profit: The Six P’s of Social Selling
Social Selling is a buzzword that’s tossed around a lot but many aren’t really sure what it is. Frankly, it has a few connotations. Some think it’s the same as social media marketing. (Spoiler: It’s...
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How to Avoid the Pitfalls of Outsourcing Social Media
Outsourcing social media might make sense for your business right now, given all the disruption in retailing and changes in consumer shopping habits. Social media is a powerful tool for businesses big...
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How to Stand Out in Web 3.0 [hint: It’s all about community]
It’s time to get visible. Allow me to introduce you to a concept called Web 3.0, which represents the next iteration or phase of the evolution of the Internet and it could potentially be as disruptive...
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10 Qualities of an Extraordinary Social Media Manager
With the increase of consumer preference to use online channels for communication, it’s crucial to devote attention to who might be best equipped to handle these valuable relationships. Social media is...
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10 Questions to Ask When Hiring a Social Media Manager
Every business wants to grow. At some point (maybe it’s today), you’ll likely recognize the valuable marketing opportunities available with social media. One of the steps you’ll need to consider is...
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